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Oct 5, 2012 11:00pm PDT
presidential election, barack obama sent out one tweet. it's a whole viral older out there. we have people who have been with us before, they make it funny. we have people coming in and acting, doing whole scenes, whole-whatever and it's not a talking head psa. it's the kind of stuff that connects with people. we have apps that are very successful. we have facebook widget and all this kind of stuff. we have really great relationships. itones is something we've been working with for years now. and we get started and itunes love us because we reach out to latinos and some don't even have accounts. we have the highest turn over rate of customers. they say, oh my god,ness, i want to get thee these songs and then it becomes something really personal, which is important to us. >> gavin: you've also built a dream, focusing specifically and do you want to amplify that message. >> there are so many different demographics. latino is not a mono tone voting block. there may be those who lost their homes in 2008 and don't know they need to reregister. we can target folks and say this is where you can go to
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